Psychology of Consumption

Marketing and Behavioral Aspects of Consumer Care and Benefits and Disadvantages of Consumer Practices

Consumerism is the way in which a more human part of business and businesses and businesses considers consumers as well as their employees as essential human beings & # 39; of their efforts. However, consumerism can have a different meaning and represents a culture of buying, highlighting the virtues and ideas of a physical community, and emphasizing the importance of an international business environment. Businesses must keep consumers satisfied and develop and sell new products based on consumer needs. Consumers and consumer needs, on the other hand, appear to be circular, with businesses creating consumer consumers, and consumers also presenting their needs to companies pointing to the relationship. When I say, companies create consumer needs, we can consider the example of the Apple iPhone. Apple successfully created the need for consumers to own the product that successfully integrated their phone and iPod. Of course, Apple has also had to make the first survey to find out what consumer needs or requirements are and then eventually expand and emphasize that those consumers need to bring new products, including the iPhone. A good company is the one that can provide a realistic and well-defined framework for initial vaguely consumer needs. Consumers at the beginning are not well defined or clear as consumers tend to have an idea of ​​what they want but are not too sure about what they really want. Through surveys and discussions with consumers and technical consultants or product development consultants, companies can develop these initial consumer ideas and unclear consumer needs and shape their future plans.

But we could first try to define consumerism and understand why consumerism is such an important part of business and marketing. The concept of consumerism seems to have both a positive and a negative relationship, as consumerism could mean a culture of possessions and materiality of materialism. Consumerism could also result in increased consumption of goods and goods that could benefit from the economy and markets with increased buying power among people, even if consumerism could also mean a whole range of marketing and business that ultimately leads consumers to buy a product.

Consumerism that has a broad definition and can include a variety of buying and trading types, so finally consumer behavior is a behavior & # 39; And that's how it's important to psychology and psychologists. Consumer groups are about individuals or groups, and how they choose or buy safe and use or dispose of products and services so that they can satisfy their consumer needs and the implementation of consumerism would also have a significant impact on society. A systematic and even scientific study of consumer behavior was the basis of consumer psychology and consumerism. Consumerism psychology could be considered by two different factors – one of marketing or business prospects where consumerism is considered essential as it helps maintain businesses and businesses so that psychology is based on how to attract consumers, but the perspective of consumer behavior or why. because of consumers buying or consuming goods and services, and what are the reasons for the purchase of the business and how this could be justified by normal or abnormal behavior analysis.

The second part of this discussion can help us answer a few consumer issues.

Scientific Psychology from Market Factors –

Consumers buy according to their personal needs and what they consider necessary and also in accordance with the social needs they follow, and are therefore interested in certain products and services. Certain products seem more important, necessary or attractive to consumers, and these products tend to have a certain value that helps companies sell these products. Businesses and businesses are able to attract more consumers by using the psychological principles of marketing and consumer behavior and the key is to create a willingness or demand for a product. Businesses and businesses understand the initial consumer needs through surveys and then develop new products to attract consumers. When products have been developed, brands and advertisements help connect products and businesses, and as consumers develop a knowledge of this relationship between brand and product operations, they tend to even want the product. Consistent with the demands of competition and consumer ideas, companies tend to offer promotional, discount, sales and awards in order to attract more consumers. Considering market considerations, the consumer concept is profitable as more consumers and increased purchasing power would mean more sales of products despite the disadvantages of increased consumer spending would be minimal, except that increased consumerism would also lead to increased competition from other manufacturers.

Thus, the most important consumer psychology features from the market point of view are creating the need for consumerism or a particular product by advertising the specific and unusual features of the product, developing brand and product relationships, and offering attractive options such as discounts and sales to attract not just more consumers but also more sales.

Scientific Psychology from Behavioral Behavior –

From a behavioral point of view, it would be interesting to participate in a buying behavior analysis and we can try to understand why consumers buy in the first place. There may be a number of reasons why buying as a result of social and personal needs, from emotional and financial needs, and some of these needs are healthy and positive and really necessary in our daily lives. However, buying behaviors like & # 39; merchants & # 39; would be unpredictable, random and even unhealthy, from a psychological point of view, where excessive bargaining or intimidation suggests a bipolar disorder or some form of addiction. However, consumerism and a special focus on luxury brands may indicate an almost unhealthy addiction to fashion trends and contemporary decisions and globalization seems to be encouraging. Businesses and businesses create consumer choices so consumers already need & # 39; when they participate in buying behavior. Although this need may be personal and social, the need may also be fully emotional in need.

Consumer psychological considerations are about meeting our native needs to manage and manage certain things that could be replaced or replaced by other assets. For example, a woman who enters a divorce agreement may suddenly develop the unmanageable need to buy things constantly because the need for ownership of the spouse has been moved in another direction.

From a clinical point of view, consumerism could be explained by abnormal psychology and the role of depression, the need for superiority, and also blind faith or dependence on fashion development, and all of them are considered negative aspects of consumer psychology. If consumerism is considered a positive phenomenon, the benefit of consumerism would be the application of psychological principles to understanding purchasing behavior.

Consumerism and consumerism research help us understand and recognize not only consumer needs and how these needs are created or met, but also consumer behavior and attitudes towards products and business plans, or seek to understand marketing from behavioral problems. Consumerism's psychology is to create needs and organizations so that consumers get a certain knowledge of the product ideas before they buy them.

The consumer concept could be positive and negative and not only international and international, but also emphasized the beneficial development and efficiency of individuals between communities and communities.


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