Many small business owners, including medium and large companies, tend to forget very easily that the only reason they are in business is to serve their customers very well. This is a fundamental requirement that every business executive must keep in mind.
The old limit that "Customer is king" is, as is true, in business as it was yesterday, and can be interpreted to mean that the quality of this outstanding service you constantly deliver to your customers will determine whether you continue business or no.
Having established their own business from the ground up, they helped other successful small business owners and middle and large business executives grow their organizations. I have experienced that it requires a lot of effort and a consistent effort to build a successful business as it decides and the "extra mile" to sustain sustainable growth.
But there are very simple things you can do to improve your customer service and before the quality of your service representative. With the advent of the Internet, smartphones, and other electronic devices, customers have become highly sophisticated, voter, and informed, and before, and your ability to meet constantly and exceed their needs, you will always face your competition.
In every business, regardless of industry, size or geographical location, there are three main service missionary capabilities that want to kill or save an organization. This can be categorized into:
1. Developing Extreme Quality Service Focus
Think about this, what are the factors that make a loyal customer go or constantly bypass other companies in a similar business to buy from you? The answer is – Great customer service!
If you have better customer service, you are in business even if your price is slightly higher than your competitor, as long as your customers find you friendly, knowledgeable about products and services and respond quickly to their needs. . For small businesses, it is always a bonus if you know your main customers and call their names.
2. Customer's Own Voice (VOC)
Earlier in this article, I said that "Customer is King". Many Kings have similar features; They love it when their parts listen to and respect them. This is also the case in business. If you believe that "your customer is king" it means that you should pay attention to him / her.
Owner of customer voice is synonymous with listening to them and understanding their needs. Within and outside the office / store, you need to join them by email, phone or social media to know what you do. Get them to give you your personal, honest opinions about you, your business, your employees might take steps to your competitors, then customize your services to meet their needs based on the comments you receive from them.
It is often at work with my clients, that it is fun when we take clients into discussions and listen to them, talk to us about their expectations and what should be done to maintain them. It is sometimes like these that large organizations are based.
3. Recognize Your Moment of Truth
In every business, regardless of how much or little it may be, there are many things you can't afford to take for granted. This can be referred to as "the moment of truth". They are key factors that you must do without a flaw in your business as your client sees.
For example, in a restaurant or food business, the main moments of truth can be cleanliness, good food quality and fair pricing. Within professional services, customers would expect a high degree of receptiveness, deep knowledge of key services or financial products, knowledge of the customer by name and affordable prices. For the majority of other businesses, friendly service, high customer focus, and great prices can create the moment of truth.
If you think of an office space that has a toilet, make it one of your main tasks to make sure your bathroom / toilet is insane. Of course, it should be cleaner than the one in your home. Why? No serious customer will accept a dirty toilet, and it will leave you with long lasting effects on your mind many days after you leave. And if you run a food or a restaurant this is Must Do for you!
While most customers want to get the best product or service at the cheapest price, research has shown that when you have the customer's voice by implementing the service plan above, the majority of them will pay close attention to your loyalty. Isn't that what you need to grow a successful business?
Attractive customer is a strategic business goal that you must pursue daily and maintain or maintain is the most important customer satisfaction service to accept, as it helps you build defense walls around them to be with you.