The impact of social media on society

"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, because there are too many people who have the same name as me."
"Hey, you celebrated your birthday in the K-Box, right? I saw your photos on your Facebook."
"Bro, I saw your comments on the YouTube video I posted on my blog. [19659005] Social media or "social networking" has almost become part of our daily lives and has been thrown over the past few years, like any other media such as newspaper, radio and television, but much more than just sharing information and Social Networking Tools such as Twitter, Facebook, Flickr and Blogs have facilitated the creation and exchange of ideas as quickly and generally as traditional media, and the power of identifying and managing brands is moving from corporations and organizations to individuals and communities. The 5Cs (such as condominium, credit card and car) that Singaporeans once talked about, today it is about brand new Cs: creation, communication, communication engaging, creation (new ideas and products), community (of common interest), cooperation and (changing game) competition.

In January 2010, InSites Consulting conducted an online survey with 2,884 consumers from over 14 countries aged 18 to 55 on social networks. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On average, people have about 195 friends and they sign in twice a day to social networks. However, 55% of users cannot access their social networking sites. In the past, not many adults were able to make more than 500 friends, but with social media even a child or adolescent can see more than 500 people in a few days by clicking the mouse. Social media has gone through traditional definitions of "friends" as it means trust, support, compatible values, etc. While we get to know more people, we cannot build strong relationships with all the people we meet as our time is limited. Here is the upcoming social development of people with wider social circles but a weaker relationship (people we do not know very well but who gives us useful information and ideas).

Social media also have an impact on buying people's behavior. Digital exposure reported that 91% of them say consumer interviews are # 1 buying decisions and 87% trusting friends in critics' criticism. It is three times more likely to trust the viewers about ad decisions. One word in oral conversation affects 200 television ads. With the common use of social media, there are numerous news related to the video you are viewing on "Armless Pianist Works" China has spoken "# 39; to assist online prosecutors (eg, New Jersey University student who killed himself after a video of him at a sexual encounter with another a person's position on the Internet. Thus, social relationships with us make it better or worse as a community?

Positive impact of social media

In addition to getting the opportunity to quickly and easily know a lot of people Highly, social media also helped young people with social or physical mobility constraints to build and maintain relationships with their friends and families, while children studying abroad can still communicate with their parents. involuntary evidence of positive results from this t kni.

In 2008, Obama won the presidential election with the effective use of social media to reach millions of viewers or voters. The Obama campaign had formed and distributed large amounts of content and messages via email, SMS, social media and their websites. Obama and the Campaign Policy fully understand the fundamentals of social needs that everyone shares – the need to be "who we are". Therefore, the campaign sent the message "because it is about you" and choose the right form of medium to relate to individuals, call for action, and create a community for social movement. They encouraged citizens to share their voices, hold home discussion groups, and run their own campaign meetings. It certainly changed the transmission of political messages.

The Obama campaign had made 5 million "friends" on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos that were watched over 80 million times. At its peak, their site,, had 8.5 million monthly visitors and produced 400,000 blog entries. To ensure that their content is seen by people, the Obama campaign was $ 3.5 million on Google search in October alone, $ 600,000 on, $ 467,000 on Facebook in 2008, etc. Now, Obama's Twitter account has nearly 6 million followers.

In 2010, after the earthquake occurred in Haiti, many public communication lines were canceled. The rest of the world could not see the full picture of the situation there. In order to facilitate the sharing of information and make up for a lack of information, the social media did very well to report news about the relevant areas of what happened and what help was needed. A tweet from many gave a glimpse of the ongoing earthquake events. The BBC dealt with the event by joining a tweet from the work of journalist Matthew Price in Port-au-Prince on the scene. The guardian blog also used social media as well as information from other news agencies to report on the rescue team.

It has been two years since CNN officially launched iReport as part of its website where people can upload videos with contact information. In the Haiti crisis, CNN had published a number of social media, but not all material was confirmed. Editors would report the veterinary reports from nationals of journalists and otherwise label them as unprotected content. On Facebook, a group called "Haiti Earthquake" was created to show support and share updates and news. It had more than 14,000 members, and some users even point to aid for the Haitian group's injuries. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports submitted by people from Haiti.

An impressive part of Haiti's social media is the message of love that has been offered, raising $ 10 million for victims in Haiti. People who are interested in helping victims are encouraged to text, tweet and promote their support through the use of various social networks. The Global Philanthropy Group had also launched a campaign to ask rich people and celebrities, such as Ben Stiller and John Legend, to use Twitter and Facebook to encourage others to give UNICEF. Aid worker, Saundra Schimmelpfennig, authorized counseling from other assistants and donors to post on their blog to choose which charitable organizations support. In the meantime, gifts were asking questions in Twitter, Facebook and blog about their promises and endorsements by their charity. After each crisis, the social media for the social cause becomes a more effective medium for spreading the word.

The negative impact of social media

There are always two sides to each coin. Social media is just a tool or mean for people to use. There are still users on how to use this tool (just like a knife, can help you cut food or hurt others). Laboratory of Internet and American Pew Research Center and Elon University's Imagining Internet Center conducted a study on "The Future of Social Partners" from a highly participant diverse group of online respondents, opt-in survey in line with 895 technology stakeholders and critics. The negative effects of respondents included the time spent on the internet from important face-to-face relationships; The Internet mostly fosters shallow relationships; the operation of enabling the Internet to participate in social relationships with personal information exposures; The Internet enables people to telephone themselves, limit exposure to new ideas; and the internet is used to create intolerance.

Some respondents are also emphasizing that some new psychological and medical diseases will be developed that become "varieties of depression caused by a lack of meaningful quality of communication" and "new world community". The term "social networking" has begun to deceive users into believing they are social creatures. For example, spending a few hours with Farmville and chatting with friends today doesn't change into social skills. People become dependent on technology and forget how to associate in face to face context. An individual's personality can be completely different from his / her unrelated person, causing chaos when two characters meet. It is obvious online when the couple come face to face for the first time. Their written format does not clearly represent their reality. It's more enticing for people to beat something others want to hear, but tell the truth.

Along with "friendship", the authors of social networks and users define the term "privacy" on the Internet as well. The challenge of data protection is to share data while protecting personally identifiable information. Almost all information published on social networking sites is permanent. Whenever someone sends photos or videos to the web, it becomes a virus. When the user deletes a video from his social network, someone can delete it and then post it to other sites like YouTube already. People send pictures and videos to social networking sites without thinking and files can come back at worst. In 2008, a video of a group of ACJC students who had landed in a female student at school on her birthday was distributed and another video of the SCDF Council was "welcomed" (rinsed with water and camped with shovels) to the local volcanic route online.

Much of the online privacy crime news in Facebook has been widely reported, and Facebook is constantly reviewing its privacy policies and changing its privacy policies for users. Interestingly, even when users delete personal information and turn off their Facebook account, Facebook will continue to maintain this information and will continue to use it for data processing. Reporter asked if the data will be at least anonymous. Facebook president declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace to learn about the true colors of candidates, especially when jobseekers do not set their profiles to private parties. Research has shown that nearly half of employers have delivered potential employees after experiencing harmful substances on their Facebook pages. Some employers have also checked applicants & # 39; online information in Facebook pages to see if they are lying about their skills. Nowadays, younger generations have full respect for their own privacy, opening doors to unwanted predators or stalkers.


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