We all know how much social media is used these days, not just in business but in our personal lives.
I'm sure the majority of the people will be Twitter, Facebook, Pinterest, Google+, Instagram, Flikr, YouTube, etc.
Many companies now hire people to manage their social media or share the project between a large number of employees. But how do you control the cross between "& # 39; business" and & # 39; personal & # 39; connections?
I have been told several times that people have difficulty controlling how far staff take connections and # 39; with current and prospective customers / contacts, and have found that they do not only associate with companies but from their own personal accounts.
One of the main concerns is that if / when an employee goes out of work, what can be done to ensure that they disconnect their contacts / clients.
By working and supporting social media as part of their mission, they have also been able to build their own network and create their own ready-made network for future needs.
Another thing that seems to be a great deal is, How do you manage your personal relationship at an hour? There seems to be a lot of banter that happens and I have to be honest with what I have heard, a lot of a relationship that is not a business relationship.
This can have a detrimental effect on a company as it is actually painting the company and its owners in very different light.
Here are some suggestions:
Have a provision written in your employment contracts which states that the use of social media platforms to connect to your business contacts / customers is not allowed and further action will be taken if this is not followed. .
Only use of the company's social media accounts for the use of employees without cross promotions, etc.
If you are in contact with your contacts / clients when you leave their position in your business, request that they disconnect from them and if this is not done then further action will be taken.
Emphasize all employees the importance of maintaining the switch between personal and business relationships. And the importance of business reputation and growth.
If any other company & # 39; and by this I mean if a conversation goes beyond just a general chitchat to flirtatious conversations from both parties involved, then this could be considered a state that could end up in a written warning and even rejected.
If you can afford it, why not outsource your social media so that you take the risk away and save time to focus on other projects.
If you are still unsure, take legal advice from your lawyer.
At the end of the day, if you use people, you need to be very clear about where your income starts and ends when it comes to social media and you must definitely protect your business and reputation.
It's as simple as that … No cross at all.