Too many chefs will always spoil your meat and try as you can, learning new tricks for old dogs is a totally insufficient enterprise. However, in spite of the wisdom of some old words, the idea of "all kind of good acquaintance" is certainly to be thrown into the "ignore" the character of someone who is seriously employed in PR. If you work for a considerable amount of time in public relations, there are reasons when you have to deal with bad press, so the managers are the reputation of the skill you need to study. There is no simple-fits-all strategy, because bad shorts can come in all shapes and sizes, but these four dots help you keep calm and give you time to focus on the next steps.
1. Make sure key players are informed
No matter what size your company or client company should have a PR plan. This should include a crisis management section describing the procedure taken when there is a risk of poor pressure. Top items on the program purchased to be who needs to be informed. Typically, these will be all senior executives, and often it will involve all members of the communication / marketing. If this is a lot of people, it might even be worth setting up an email group, so when you have a crisis you can wake up quickly. As a journalist, it is your responsibility to notify them not only at the dawn of the crisis but also on the main trends and further press the discussion as it happens.
2. Make sure employees of a direct journalist call the right spokesman
Depending on the number of employees and the amount of clock your company has and journalists can try various methods of speaking to insiders about what's happening. This might be sketchy as other members of the team can not know the insights and broadcasts of the story or your public business line and it's easy even if media-trained workers are flustered with questions. As part of your daily policy, every employee should be aware of each journalist so that they can submit any press releases. However, when the crisis occurs, it is necessary to remind everyone that the media inquiries should be directed to appropriate team members. By saying this, it is important that all employees are in favor of the main trends in any crisis. An effective internal communications policy will send out updates for all employees who give them the information they need.
3. Have a statement ready to go
If the phone starts to ring and emails are flying, even the PRO can try to get flustered. Therefore, it is useful to have a written statement ready to go to the media. The benefit of a written quote is twofold. First, by having written data about all the media you've spoken will make it easier to track who you've responded to. This will be important when the crisis is over, as you may want to let them know some good news and journalists will appreciate being in control as development progresses. Secondly, avoid the long or difficult call that can see you having to deal with unpleasant questions.
4. Balance of Success
Here's the maximum to believe in: "Everything Good Presentation is a good introduction". It's not rocket science, and maybe you can think of it as yin and yang PR, but after you have a crisis, it's a good idea to sit down and think about what? # 39 It's great about your business. Request the charity that the staff has been involved with, find a real story about how the product really has taken place or if you're really stuck, just write a press release about how the crisis has been resolved and what procedures have been set up to protect you and Your clients from a similar crisis. If you can get a few senior advocates to lend their voice to this good news, it's even better, as it gives more credibility to the story.
What type of PR you are in, you have to deal with bad press at some point in your process. It can be uncomfortable, although some people, this kind of reputation can be one of the highlights of the work. Each case is different and you learn as you continue, but by remembering these four levels you are well on your way to handling badly in a professional manner.