Your marketing practices can make or break your photography company, whether at home or in a studio. Do you feel lost when it comes to marketing a photography company? Do not panic! You can do it!
First of all, let me say this. If you're not shy at all to advertise your business, or feel funny talking about yourself, you'll need to review it. You have to get there and take a chance! Believe in yourself and your abilities!
Two main types of marketing: push and pull
Push Marketing is a direct link to a particular and target audience. An example of this would be to send postcards to a special demographic based mailing list. You are more or less "pushing" your ad on prequalified, targeted buyers. Another example of this would be to leave your business cards at a wedding planner if you are a wedding photographer. Set up a children's show shop is a great example of marketing push if you are a baby mail.
Pull Marketing is using a broader marketing approach like television ads and print ads. Your potential customers are "pushed in" with your ad. When you go to market, you can start by placing an ad in a local version, such as a small magazine. Wireless devices are another good option, but can be more expensive.
The "No Brainers"
When you're marketing your photography company, there are a few things you simply have and have to do.
The first "no brainer" is to get a photo page for a company. Your goal here is to have a cool, sophisticated, expensive look. A home page a lot of ads just will not cut it and will not get you the kind of customer you want. At least, your website should have a gallery of your best work, your contact information, and information about the type of photography you do. A little personal information about you is also useful as it makes people feel better and easier about you and your photography.
Other things you need right away are the quality of business cards. These are getting cheaper all the time and easy to order from many different online businesses. You should use one of your best photos on the map along with your phone number, email address and website. My advice would be to keep it simple – you do not want to overcome anyone with too much information. You may even want to have a few different business cards: one with wedding photo, one with picture for baby cribs, one with an older picture, etc. This would allow you to reach the target audience better.
Third, you are going to get a portfolio and sample of your best work to show. Your property offers potential customers who contact you for more information or for consultation. Your samples serve to get attention and advertise for your photography company. When you think of possible positions to show the view, consider the type of photography you make. Wedding photographers will show off wedding dresses, flower shops, shops, shops, bakeries, shops in stores, etc. Family members would like to show in children, shopping malls, medical offices, family-friendly restaurants, etc. The best thing to do is get there and get in touch with business owners. Show them your work and request a display space. Make sure to emphasize what's in them for them by offering free photo work or by recommending their business to your customers.
One of the best things you can do is create "word-of-mouth" ads for your photography company. There are several ways to do this:
-Allways go for an extra mile for your customer. Have a little unexpected when ordering.
– Give bonus for referrals. For example, if Customer A recommends customer B, client A receives free 8×10 or whatever you decide.
– Be Afraid To Give Something Away! Give all your friends and / or family free conferences with some free print. They will show the pictures and recommend others.
Watch Local Event
Local Bridal Teachers and Child Teachers are taking place all the time. Be aware of this event and be sure to sign up as a vendor! It's usually not very expensive and it's a great way to get your name out there and show your samples. Whatever you do, have some sort of "address capture" mechanism (like free drawing) so you have contact information for all who come in. Use this contact information to send postcards or email on the next day.
Also, local organizations always need a prize to surrender. Offer free meeting and small package. It creates free advertising for you, plus more word in your mouth.
Restrict your availability (or be limited!)
You heard right! Use phrases like those in your ads:
-Sessions are limited. Please call now to order your spot (or put on a waiting list).
– (Company Name Here) offers only ____ session per month. Please call today to order your time.
-We are now booked for the month ________. Please call today to put on the Pending / Unsubscribe list.