How to market well for women

Did you see Harley Davidson sign saying, "Your wife just rang and she said" Yes! "

Someone told me about it and certainly made me giggle. But you know what? I recently read that women make 85% of all consumer purchases, including new homes, new computers and – get this – healthcare

And most We know that it is often the woman who calls the advisory committee – not always but often.

What does this mean for you? Your marketing – Your website copy, brand or other marketing that you do should focus on building women's trust . This is true, even if you mark your husbands or boyfriends – as you know that women will see you as her spouse is seeing.

What do women want to see them in your marketing languages? (Please note that the following items are general and do not allow individual differences.) And I know that many of these clicks also apply to men.

Women often build their opinions first on relationships. mband with them?

Consider writing us b copy or marketing material from a conversation, historical perspective.

I do not mean telling stories about your customers. I mean a connection to those who read your marketing content as they trusted museums or people you really want. Let your personality come through.

You want your marketing goal to raise social awareness.

Therefore, it is important to speak in a language that your ideal client would use. Show how you understand – show why the web visitor (aka Prospective Client) is not one.

Use cosmetics in your marketing.

No, I do not mean eyeliner or lip gloss. But be sure to break up your marketing text with splashes of color or images that tell the story. This will help her connect with you. I see too many websites and marketing materials that have magnificent text but are filled with gray or black words. Now please do not suggest using colored backgrounds or colored fonts. I suggest that you break up that gray text with splashes of fast-paced graphics.

Use cosmetics in your marketing.

No, I do not mean eyeliner or lip gloss. But be sure to break up your marketing text with splashes of color or images that tell the story. This will help her connect with you. I see too many websites and marketing materials that have magnificent text but are filled with gray or black words. Now please do not suggest using colored backgrounds or colored fonts. I suggest that you break up that gray text with splashes of fast-paced graphics.

Show your love for this work without saying how "compassionate" you are.

The way you do this is by connecting to her pain with crystal clear. Then go to your action: "You are not alone. Please call me xxx.xxx.xxxx and let me know if I can help."

Provide excellent customer service.

Women are very safe. If you make a lot of things for her, she will tell everyone. The same applies if you do not. Make sure you start your meetings on time and make phone calls the same day. After the first meeting, consider writing a written comment that tells her that you are looking forward to working with her. Be the best & # 39; you & # 39; can be and your job will be filled with its references.

I love working with women and it's fun to write marketing for them too. I invite you to take a look at your marketing material and see them through the eyes of the customer's ideal. Are they very good? Could they use any tweaks to be more attractive?

SOURCE SBOBET

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