Have a tendency to meet the audience, whether you buy your service or buy your idea, is a common goal when you speak. And it differs in a number of ways from an informative presentation, where all you want is for your audience to walk away and think, "Gee, that was interesting." Egypt "I never knew." But when you want to work your audience over – affect their choices, convince them of the fact, swing their opinions – it requires a different approach.
If you want to succeed in convincing speech, here are six main strategies that you must consider:
1. Audience FOCUS. People are only convinced of what is in them for them. Perspective takes place under auditor's terms.
2. Pure goal Almost all convictions can be reduced to one of the three goals I call DO, TRUE, or VIEW: You may want to let the audience do something, such as buying a new computer system. Or you could suggest that something is – or is not – SAT, as the WonderWiz duplicator can create 500 copies per minute. Or you might want to swing viewers to your point of view, that a choice is desirable or better than other options, such as A's vendor is better than Seller B and C. VIEW is often a question of opinion.
3. Effective organization. The purpose of your speech determines how you organize it. While you always have a presentation, body and outcome, your body will organize differently depending on your use.
To help viewers to do something, your body should answer four questions: (1) Why (problem), (2) WHAT (suggestions for proposal), (3) HOW (benefit of proposal) and ( 4) WHY NOT (raise and increase protests).
To prove to hearers that something is or is not true, the body can have up to three things: (1) personal observation or experience, (2) evidence, (3) expert testimony.
To convince viewers aside from your view that an option is desirable or better than others, your body had two or three levels. (1) Establish criteria or potential standards to define your proposal. (2) Recommend your proposal against these standards. And if you want to convince your choice to be better than other options, then (3) compare how your suggestion recommends other options.
4. Band. You can not be very convincing unless your argument is sound and audiences can accept the reasoning. You must (1) truly introduce concessions (ie say "coffee drinks get better grades" is not a true promise); (2) can support the evidence and (3) demonstrate logical correlation.
5. MOTIVATIONAL APPEALS. The truth in the matter is that our decisions come less than our heads than they make from our heart or intestine. For example, why are there so many different types and types of cars on the road? Because people's options are encouraged for different appeal – perhaps luxury or safety or fuel economy. These are the areas of interest – the emotional factors that motivate us to make the decisions we make. To be convincing, you need to know which emotional factors would most likely encourage your audience and appeal to these emotions.
6. Visualization. To make the deal paint an image for the audience about how things would be if they did or did not accept your proposal. Help them see a positive risk of doing what you propose or a negative risk if they do not.
7. Action STEP. What is what you want your audience to do? Ask them about it. Challenge them to do it. Call them some kind of action or change in their thinking. And make it as easy for them to do as possible.
The final point of remembering conviction. You are unlikely to be convincing if you are trying to persuade audiences who are stuck on the ground in opposite directions. Few people have to convince themselves to avoid profound views or values. So do not put yourself up for an impossible task. Your audience must be open to conviction if you have the chance to succeed.